Finance Tools
Sales Margin Calculator
This page is optimized for practical pricing scenarios such as retail, wholesale, ecommerce, and service delivery.
Effective unit price
$75.00
Unit profit
$35.00
Margin
46.67%
Markup
87.5%
Revenue
$75,000.00
Total cost
$40,000.00
Total profit
$35,000.00
Break-even price
$40.00
Price at target margin
$61.54
Uses formula: cost / (1 - margin%)
Price at target markup
$61.52
Uses formula: cost x (1 + markup%)
Markup equivalent
87.5%
Equivalent markup for the current margin value
Margin equivalent
46.67%
Equivalent margin for the current markup value
About
How It Works
The calculator compares margin and markup from the same inputs so the percentage base is always explicit.
Margin uses selling price as the denominator, while markup uses cost. This denominator change is why numbers differ even with identical profit.
Three modes are available: direct unit price, target margin, and target markup. The calculator then computes the effective price and resulting profit metrics.
Output includes unit profit, total profit, and equivalent margin/markup percentages to support quoting, catalog updates, and profitability checks.
If two teams use different percentage conventions, use the conversion outputs first, then align on one pricing basis before approving a final price.
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